Brand is not the name of product. It is the vision that drives the creation of
products and services under that name. Brand Reinforcement adds value. It is a
key objective of the growth stage of the product's / service's  life cycle.
10 Reasons for Brand Reinforcement read more...

Brand Reinforcement can be achieved by doing all the actions that consistently
convey the meaning of the brand to people in terms of brand awareness and brand
image. It can only be achieved if people are convinced of the brand's
reinforcement and are ready to give it all they have.
In order to keep staff, management, bankers, clients, opinion leaders, and
salespeople mobilized for the long term, the company must be driven by a real
brand project and a true vision.
In figure below, we give a better clearance of branding, using a pie as an example.

The cherry is a brand's promise (Reputation, Experience, Nomenclature, Logo, Pricing, News, Advertising, Collateral, etc.).
The ice cream (Quality, Performance, Warranties, Value, etc.) represents all your products and services.
The apples (Employees, Attitudes, Customer Service, Values, Strategic thinking, etc.) are the corporation itself--the corporate environment.
The crust (Procedures, Availability, Rules, Regulations, etc.) is the structure of your company--not the building (although how it looks is part of branding) but your systems.
But integrating the ice cream (Product/Service), apples (Corporate Culture) and crust (Systems) are essential for building true "core" brand equity.

Our approach to strategic analysis and planning will help you find the right recipe. Contact or call us at (+30) 210 4676658. We would be pleased to provide you with further information about our consulting approach and the way you benefit from it.